Saturday, December 4, 2010

Campaign for Beauty Bullshit

Wow, I just realized that Dove and Axe are owned by the same company, Unilever. Am I the last one to figure this out? I'm not necessarily a fan of Dove products because I prefer more natural, locally produced beauty care products, etc. but their Campaign for Real Beauty made them seem like a kinder, gentler, beauty product corporation. Great, they claim that they want to raise young girls' self-esteem by making them aware of photoshopping and the fact that the images we see in advertising are fake. They have one such ad where they show a young girl viewing numerous beauty product billboards and then watching T.V. In both cases she is bombarded with images of photoshopped, overly-sexualized models. The ad ends by stating that young girls are under more pressure than ever today and that by supporting the Campaign for Real Beauty you are doing something to help change that. Now, what if they had the young girl watching an Axe ad in which various skinny, overly-sexualized, photoshopped models are chasing after some random loser dude because he happened to apply Axe deoderant or spray? Yes, the Axe ads are meant to be campy, but think of the way that they portray women. They are a far cry from improving the status of women and building self-esteem. It's the same company! While I don't use their beauty products, Unilever is a huge corporation that owns many other brands that I do use. Not anymore. Dove may be gentle on the skin, but the hypocrisy of Unilever is far too irritating. If you don't believe me, check out their website: Unilever

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